Have you ever had a customer need something that seemed unreasonable? "You should pay for the whole thing!" or "You should give me a free gizmo, too!" or "I want a letter of apology from the president!" I've gotten all of those requests. Customers don't always want what they ask for. They can be unreasonable. But, we still need to do our best to figure out HOW we can actually help them. Surprisingly, that is sometimes easier than meeting their demands. Maybe they need a boost to their self-esteem. Maybe they need to vent until their adrenaline tapers off. Or maybe they need to know that they matter and that there are still kind people out there who will listen. People like you and me. The most immediately useful way to help a customer may be completely unrelated to your business. Let's listen. Patiently, compassionately, attentively. It could be the best experience they get all day. -- doug smith