Some people see it as a flash of inspiration. It's the appearance of a wonderful and mysterious muse. Suddenly great and beautiful things happen.
For others, it's not like that at all. Why wait for the muse? Sometimes the muse is fickle and hard to find. We need creativity all of the time. We can't wait for brilliant flashes of insight. We need to conjure up that magic ourselves.
Creativity is not just inspiration -- it's also dedication and hard work.