Have you ever tried to get someone to buy into one of your goals, only to have them steadfastly resist? It seems so easy to understand why we'd want to work on our goals, but it's not always so easy for others. What does the goal mean? What benefits are there in the goal? How will things be better? Which problem does your goal help to solve? Once we find shared meaning on our goals, it's much easier to inspire action on them. Figure out what your goals mean to others -- and help them to understand that. If it matters to them, your goal is well on its way toward success. -- Doug Smith