Does rejection stop you in your tracks? Do you ever find yourself altering your work simply to avoid being rejected. I hate rejection as much as the next person. It leaves a sour taste in my mouth. It sometimes discourages me. It causes me to question what I'm doing and even who I am. But that's not very useful, is it? Rejection does not have to devalue us. Rejection is simply one perspective, and hey, most of the time it's wrong. So what if that person does not want to buy your product? If it's still a good product, it can still help others. So what if that person doesn't want to spend time with you anymore (well, OK this is really more than a little "so what") it doesn't mean that you're a bad person or not worth spending time with you. It just says a little something about the person we perceive as rejecting us. Let that last sentence roll around your head a moment longer please: it just says a little something about the person we perceive