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Showing posts with the label customer happiness

Are We Really All In Sales?

How many people have tried to sell you stuff today? Six? Sixteen? Sixty-six? It's a lot, isn't it? Some days it feels as if everything is a sales pitch. Buy this, try that, sign-up for freemium but get ready to pay. It's good for you, it's what you need, it will bring you friends and fun. I know, I know, I know. We're all in sales. I sell stuff, too. I do better if people sign up for my courses. I make more money when customers supplement their learning by buying materials from me. I sell, I sell, so who am I to tell? I get so weary of people trying to sell me things that I almost stop selling things myself. But, I do find myself selling less these days. I'm not criticizing sales. I have a son who is an absolute ace at selling insurance and he does very well, and well -- people DO need insurance. It meets a need. But, we don't think about it, we don't address the need, unless someone tells us about it. Unless someone sells us something. How do we make pe...

Happy!

  What if your first goal is happiness? At first, that sounds a bit selfish. "But what about others?" some voice inside me says. That could exactly be the point. But what about others?  What if the source of our true happiness comes from helping others? What if by serving, we serve ourselves? By helping bring about more happiness we enjoy the overflow. Maybe your first goal IS happiness -- and that happiness comes from helping. -- doug smith

Always Offer Your Best

Have you ever noticed that a business you are dealing with suddenly offers a better deal to NEW customers than what you already have? How does that make you feel? Big data has produced so much specific stratification in our customer worlds that it is now possible to only give our best to those customers who are most profitable. It is possible to overlook those customers who have been loyal (and have gotten us to where we are) in favor of recruiting new customers. It is possible to treat different classes of customers differently. Does that feel intuitively right to you? What if you're a member of a class that's treated with lower quality than another? Chances are, that IS happening to you in one transaction or another. Do we really want to keep building a society where those who pay more are treated better? What about offering everyone our constant best? That doesn't mean that we stop using data to identify our best opportunities or serve our best customers exquis...