Always Offer Your Best

Have you ever noticed that a business you are dealing with suddenly offers a better deal to NEW customers than what you already have?

How does that make you feel?

Big data has produced so much specific stratification in our customer worlds that it is now possible to only give our best to those customers who are most profitable. It is possible to overlook those customers who have been loyal (and have gotten us to where we are) in favor of recruiting new customers. It is possible to treat different classes of customers differently.

Does that feel intuitively right to you? What if you're a member of a class that's treated with lower quality than another? Chances are, that IS happening to you in one transaction or another.

Do we really want to keep building a society where those who pay more are treated better? What about offering everyone our constant best?

That doesn't mean that we stop using data to identify our best opportunities or serve our best customers exquisitely well. But it does mean that we should give our best always - not reserve it for the highest paying people.

What do you think?

-- Doug Smith

Front Range Leadership: Training Supervisors for Success

doug smith training: how to achieve your project goals

Comments

Speak Your Mind

I like people who speak their mind, people who say what they're thinking with radical honesty. You can learn a lot that way, especially when you disagree. Not everyone will appreciate radical honesty. They want you to hide the ugly truths. They want you to sugar-coat the feedback. That's why even when telling your truth without filters feels right (and it does) we still need to ready for reactions to that truth. Disagreement takes many forms. Some forms of disagreement are healthy, and some are not. You've no doubt experienced both. Speak your mind but remember that it will likely generate a response. -- doug smith

Dream...and then get to work

It's good to have dreams. It's where most goals begin, with a meaningful dream. Picturing yourself succeeding is a great technique (used in neurolinguistic programming, NLP and elsewhere). It's not enough, though. If you think you can just conjure up success by dreaming about it or manifesting it, good luck. Take it a step (or twenty) farther than that. Do the work. Dream all you want -- and then, get to work. -- doug smith

Show Up!

"You've got to be there. Big decisions are being made!" my former boss told me a long time ago. "If your voice is in the room you might be heard..." It was good advice then and it still is. Show up. When there's a goal you're working on and an opportunity appears to advance that goal -- show up. When changes are being made that will affect you -- show up! When it matters to you -- show up. You won't always get what you want by showing up, but you never will if you don't! -- doug smith

Customers Are Funny

Have you ever had a customer need something that seemed unreasonable? "You should pay for the whole thing!" or "You should give me a free gizmo, too!" or "I want a letter of apology from the president!" I've gotten all of those requests. Customers don't always want what they ask for. They can be unreasonable. But, we still need to do our best to figure out HOW we can actually help them. Surprisingly, that is sometimes easier than meeting their demands. Maybe they need a boost to their self-esteem. Maybe they need to vent until their adrenaline tapers off. Or maybe they need to know that they matter and that there are still kind people out there who will listen. People like you and me. The most immediately useful way to help a customer may be completely unrelated to your business. Let's listen. Patiently, compassionately, attentively. It could be the best experience they get all day. -- doug smith

Can I Ask Too Many Questions?

Have you ever been really interrogated? Have you ever been asked so many questions that it felt aggressive and intrusive, like an inquisition? There are times when it feels like we've had enough questioning. That could be a valid conclusion, or it could be a sign to open our minds and expand our perspective. Leaders must ask questions. We must ask open-ended, probing, curious questions. The truth could be in the fifteenth answer instead of the first. Keep asking. Respectfully ask, of course. And, then keep asking. Can I ask too many questions? What's your answer? -- doug smith

Ask The Questions

"The primary role of a leader is to ask relevant questions." -- Lester T. Shapiro It takes practice. It takes patience. It could even take persistence. Ask the questions. To help people think. To seek understanding. To empathize, emphasize, and connect. Every unasked question leaves room for assumptions. You know what they say about assumptions. Ask the questions. -- doug smith

The Problem With Compromises

Think about the last time you compromised on something. Whether it was a big compromise or a little compromise, how do you feel about it now? While we often call it "meet in the middle" it seldom does. Compromises are not automatically fair, no matter how implied that fairness is. Someone usually gets more out of a compromise than the person they are "compromising" with. If the low end is you, you don't like it -- and you remember that. If the top end of the compromise is you, you probably forget all about it even though the inequity simmers in the background. Compromises must be constantly revisited because they are inevitably unfair. If you get the chance to balance things out, your relationship will prosper. If you miss that chance, the relationship will suffer. What's your choice? -- doug smith

doug smith training

Search This Blog