The phone seems to have lost much of its importance in the office world, but it is still a key tool for communicating. When you know what results you want, sometimes the phone is the best way to interact.
Especially in sales. Extra-especially in prospecting. But also in conducting follow-up, in contracting, and getting things done.
It's something I must admit I will procrastinate on. I'm not proud of that, I'd prefer it be otherwise, but making that first call in the morning is tough.
But you know what? When I make that first call the rest are easy. Even if my first call is to someone I know well and simply to chat -- not for any business at all. The next call is easier. And the next even easier. It's just a matter of getting started.
If it's the same for you, please allow me to encourage you for a moment: make that first call. You may turn into an action focused juggernaut of calling and getting things done.
Imagine how many goals you could achieve then.
Who's your next first call?
-- Doug Smith
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