Delivering excellent service is tough enough and sometimes it's not enough, according to our customers. With some customer wanting a miracle, or a policy change, it mean that even when we do our best it may not be perceived as enough. We could have always done more. We should have somehow changed the world in order to change their outcome.
Other times, customers are generous in their thanks. Our extra steps are appreciated, our efforts are more than enough, and our customers are happy to do business with us.
We should work as if the second group of customers -- the real appreciators, the happy ones, are the norm and hold onto the joy they share.
There are no guarantees that our service will be appreciated, but that's not why we do it. We serve because that's where the joy lives, in helping others.
-- doug smith
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