This is controversial in a capitalist society (which is a great choice for a society while also being deeply flawed.) You may disagree and that's fine. You may agree, and that's OK, too. It's just a notion, but feels true: What matters most cannot be monetized. Or, if it IS monetized loses its value: love kindness devotion loyalty trust compassion Emotions, feelings, relationships, and core character. We cannot cheapen it by placing a cost. As leaders, we have an obligation to achieve our goals -- yes. And often that means making more money. We also have a (call it sacred) obligation to the higher ground of ethical, moral behavior in our leadership. love kindneess devotion loyalty trust compassion... What else would you add to the list? -- doug smith