How many people have tried to sell you stuff today? Six? Sixteen? Sixty-six? It's a lot, isn't it? Some days it feels as if everything is a sales pitch. Buy this, try that, sign-up for freemium but get ready to pay. It's good for you, it's what you need, it will bring you friends and fun. I know, I know, I know. We're all in sales. I sell stuff, too. I do better if people sign up for my courses. I make more money when customers supplement their learning by buying materials from me. I sell, I sell, so who am I to tell? I get so weary of people trying to sell me things that I almost stop selling things myself. But, I do find myself selling less these days. I'm not criticizing sales. I have a son who is an absolute ace at selling insurance and he does very well, and well -- people DO need insurance. It meets a need. But, we don't think about it, we don't address the need, unless someone tells us about it. Unless someone sells us something. How do we make pe...