When I was growing up there was a TV commercial for 7Up that branded the soft drink as the "uncola". It was defined by what it was not. It was an interesting experiment directed at getting people to change a habit to a new solution based on their old solution. Instead of drinking Coke, drink 7Up. I never became a 7Up drinker (Mountain Dew was more my style) but I have borrowed the phrase slightly in something that I call the magic unquestion. It's an unquestion because it's not really a question, although it acts like one. And you can substitute it in situations where you might be looking for another question but can't think of one. Here is the magic unquestion: Tell me more about that. It's not a question, but it keeps the other person talking. It uncovers more information. It stays nonjudgmental and does the work of a question. It changes my habit from closing the inquiry to keeping it open. Tell me more about that. When you need to talk about it,