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Creative Work

Creativity


What makes something creative? 

Is it distinctive? Are new ideas involved? Could it be considered disruptive?

Does it bring joy, inexplicable joy, to you without knowing why?

Some people might think of creativity as magic -- it explodes from inspiration like a spell you can never tell is on the way. It shines, it radiates, it presents itself beyond anyone's control.

Or does it?

Creativity certainly does pal around with inspiration, but it is much more than that. Creativity requires practice, skill development, work. It's not something like being left-handed that you are simply born with and enjoy. Unless you consider everyone is born creative and we either develop it or not.

Creativity has so much mystique, and so much appeal, that people love to claim it. I'm in favor of claiming your creativity, but it does take more than that.

If you see a company or initiative and it has "creative" in the title, do you automatically assume that it is creative?

I'm not so sure. 

Calling something creative does not make it creative. 

Are you experiencing authenticity, or is it just marketing?

-- doug smith


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