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How You Measure Productivity

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Productivity is a loaded word that is thrown around as if it means unlimited quality. It's not. Like most words, productivity is a relative term. 

While you can always improve productivity (if that means doing more with less) there will also be a cost. That cost is usually in quality. Unless you develop a completely new way of doing something (or at least revolutionize the process) when you do more of it you inevitably reach a capacity limit. Approaching that intersection, the traffic heads for trouble. 

We see it all the time: a relentless race to the bottom to make things cheaper and more plentiful at the huge sacrifice of quality. That loss feels like a real human loss. Yes, a phone-cue is faster than waiting to speak to a human, but there has been a significant loss in human contact in the business world. Long before AI started doing work for us, we let customers do their own heavy lifting. That results in a lot of dropped balls and a lot of unhappy customers.

How you measure productivity might determine your character. It will reveal your values. It will expose your mission. If you want all that to be positive, measure productivity in ways that acknowledges your customers are human.

Unless you don't care about your customers. And if that's the case, your customers will always find a way to cut the cord.

-- doug smith


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