We make so many decisions based on how EASY a transaction is. It's so much EASIER than ever before and we've all been spoiled by click-and-ship that anything with any friction whatsoever gets passed over.
That's an understandable decision, but not always the best one.
Convenience is great, but no substitute for quality. Hamburgers are convenient but wouldn't you rather eat a steak? (please excuse me my vegetarian and vegan friends.)
Social media is convenient but how about the depth and richness of a long face to face conversation with a dear friend?
I advocate that we consider other measures in our important decisions. Measures other than convenience:
- Quality
- Durability
- Care
- Beauty
- Drama
Convenience is a poor measure of quality. Let's consider everything else that makes business -- and life -- worth it.
-- doug smith
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