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Build Understanding

Why do people reject our ideas?

If you're like me, this can drive you to distraction. The idea is sound, the logic is flawless, the need is palpable, and yet sometimes people reject our best ideas.

Maybe they don't understand them yet. Maybe we don't understand what they are looking for (or more importantly, what they are seeing). The work has just begun.

It does not good to walk away pretending we've reached an understanding when what we've really reached is an impasse. Whatever is blocking you usually doesn't go away on its own. We need to work harder at understanding what's going on.

People aren't always trying to be difficult (yes, I know that sometimes they are). People don't always find us objectionable (although it can feel like that). Sometimes we just don't understand.

We need to understand the value. We need to understand the urgency. We need to understand the need. We need to understand. Otherwise, we're not likely going anywhere.

It's hard to embrace what we don't understand. Sometimes our task is to first build understanding.

How will you know when that tough sell truly understands what it is you're selling?

-- Doug Smith

What have you learned today?

doug smith training: how to achieve your goals


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