We make mistakes. Your team makes mistakes. You make mistakes. We are not perfect and the best we can do is to do the best we can do.
That's more than lip-service. That's more than excuses. Doing the best we can do leaves no effort ignored when the customer's expectations are on the line. When we have the opportunity to truly do our best, it takes more effort, but the customer can feel your sincerity, and feel your work.
The goal is not perfection, but what if it felt like perfection to your customer?
-- doug smith