Find Your Project's Business Case And Compelling Story

Does your most important project include a financial business case AND a compelling story?

I've noticed that project leaders tend to forget one or the other. You need both. Why? Because half of the world is laser-sharp focused on the financials while the other half cares about the financials but needs a compelling story.

A compelling story is the cool reason why you are doing a project. It's the people side. It's the part that when the project is finished makes you and your constituents feel warm and fuzzy.

Maybe you're not a warm-and-fuzzy kind of person. I'm not. But, I've learned that the chances of sustaining support and achieving the project goals improves dramatically when the project includes both a business case and a compelling story.

The business case shows the financial impact of your project on the organization. It shows how will your project improve your results in any of these areas:

Revenue
Expenses
Customer Happiness
Team Member Happiness
Compliance
Social Responsibility

The business case is there - as the project leader you must articulate it. As long as your project is supporting and improving one of those six big financial impact areas you should have all the support that you need. The minute it doesn't, though the support can drain away.

The compelling story creates the excitement, the verve, the coolness that you need to get past the finish line. Oh yes, and it makes you a hero. Wouldn't that be nice?

Every project requiring cooperation needs a business case and a compelling, emotional story.

What's your story?

-- Doug Smith

Comments

Go Get It

It might seem that all you need to achieve that goal is a little help. A bit of a boost. Someone to provide feedback and encouragement. You're right. If all you need is a little help to achieve your goal, then definitely go get that help. The person who could help you really does want to help you. -- doug smith

Time and Possibility

There was a time when time seemed to close in on me like a shrinking cell. I could hear the ticking like a serious soundtrack constantly reminding me that urgency had to rule or time would shrink away. But time doesn't shrink away. Time does not care what you do about it and if you hear ticking it's from a real clock, not your lost time. Time is not a ticking clock, it's a fluid sea of possibility. Find the wave and ride. Connect with your school of creatives and invent new boundaries. Swim and win. The possibilities are endless. And...so is time. -- doug smith

Time and Feelings

Using time productively is of course important. Managing work and activities, reducing wasted time, optimizing performance, these all matter. And you know what else matters? How you feel about it. The time is yours. Even when other people make decisions about your time, your approach to what you do is always up to you. It's not just what you do with your time that matters, it's also how you feel about what you do with your time. What's your answer? -- doug smith

A Winning Game

It would be nice to win the game. But, do you ever feel like you're in a game that keeps shifting the rules and making it easy to make progress but impossible to win? You've probably noticed lots of game elements creeping into service. Points, incentives, expiring coupons followed by new expiring coupons, leader-boards...on an on a relentless attack on service comes from playing a game designed -- you guessed it -- to maximize profit. If the customer is happy, fine, but the point is to make money. Not to put too fine a point on it but that's a lousy point. What if there could be something better? What if customer service excellence became playing a game where the customer always wins and that makes you happy? You don't have to. "give away the store" to achieve a winning game for all of the players. Just stop stacking the rules against customers and watch how much more they will want to do business with you. -- doug smith

Good News, Bad News

The bad news is that you are the biggest thief of your time. The good news is that you can change that. We all waste time. We can all waste less. Productivity is a choice. -- doug smith

Not Perfect?

Have you ever held onto a problem just because you couldn't find the perfect solution, an elegant, efficient, bruise-free choice? That effort -- for perfection -- has slowed me down a number of times. Perfection can be such a bother, because nothing is perfect in this life and never will be. There's no perfect way to solve a problem -- but you don't need perfection to solve it. If you can find the best way, that is certainly good enough. -- doug smith

Enthusiastic Support

You can achieve many great goals on your own. Getting help from others will increase your successes. Why would anyone help you? Maybe if they owe you a favor, but much more likely it's when your goal ignites something in them. Lights up their enthusiasm. Makes them more motivated. A poorly written goals is easily ignored. A great goal, one that is clear, gains interest and support. Write a great goal and see what it attracts. Great goals gather enthusiastic support. -- doug smith

The Goal Sequence

Every goal leads to another goal. If you've achieved your goal, the next goal gives you increased opportunity to grow. If you've missed your goal, the next goal gives you a chance to learn and correct. Nobody achieves all of their goals but every goal gives you something. Get that goal done and see what great goal comes next. -- doug smith

Win Some More

Everybody likes to win. Can we win when it's not even a competition? Sure we can. When we can will without requiring that someone else lose, the win is magnified. Celebrated. Treasured. Try saying the words "you win" and see how it changes the outcome so that you win, too. It's not surrender -- it's collaboration. -- doug smith

Personal Problems

It's the system. Or maybe it's the process. It might not be you at all. It might not be your team at all. Personal problems come from things we say and do, and they can also come from an unfair, deeply flawed system. Personal problems can also be caused by broken processes. And yet we often try to solve problems with personal solutions: work harder, work faster, work smarter, muscle up and carry on. Can't you just solve your own personal problem? Personal problems with systemic causes are hard to solve with personal solutions. Personal problems may not be personal -- the system or process doesn't care who you are -- but they're still problems. -- doug smith

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