Find Your Project's Business Case And Compelling Story

Does your most important project include a financial business case AND a compelling story?

I've noticed that project leaders tend to forget one or the other. You need both. Why? Because half of the world is laser-sharp focused on the financials while the other half cares about the financials but needs a compelling story.

A compelling story is the cool reason why you are doing a project. It's the people side. It's the part that when the project is finished makes you and your constituents feel warm and fuzzy.

Maybe you're not a warm-and-fuzzy kind of person. I'm not. But, I've learned that the chances of sustaining support and achieving the project goals improves dramatically when the project includes both a business case and a compelling story.

The business case shows the financial impact of your project on the organization. It shows how will your project improve your results in any of these areas:

Revenue
Expenses
Customer Happiness
Team Member Happiness
Compliance
Social Responsibility

The business case is there - as the project leader you must articulate it. As long as your project is supporting and improving one of those six big financial impact areas you should have all the support that you need. The minute it doesn't, though the support can drain away.

The compelling story creates the excitement, the verve, the coolness that you need to get past the finish line. Oh yes, and it makes you a hero. Wouldn't that be nice?

Every project requiring cooperation needs a business case and a compelling, emotional story.

What's your story?

-- Doug Smith

Comments

Connect With Respect

It's the start of a better, deeper, more productive conversation. It's the small effort to make a big impression in establishing relationship. Connect with respect. You don't have to love the person you're interacting with (although, wouldn't that help?) but if you make the effort to demonstrate respect whatever you have to share will land with more credibility. It is a leadership strength. Connect with respect. Smile. Make eye contact. Listen. Honor customs, traditions, even organizational hierarchy. The choice of course is up to you. It's a very personal choice to connect with respect. If you make that choice, I think you will like the results. -- doug smith PS: I didn't expect to use a picture featuring a horse for this posting but when I saw it there was a deep feeling a respect showing. Action Step: Find a picture that represents respect for you and for a week, keep it close enough to look at it for a bit every day.

More Service Please

Would you agree that what we need is more service, not less? And yet, everywhere we look we see service slipping away, drifting into some lip-service pretending or worse yet, not even pretending. It is often a financial decision: you can have it nice or you can have it cheap. Over and over and over again people will choose cheap, even when that is not what they really want. We are better than that. You're better than that. I certainly hope that I'm better than that, too. If the level of service you provide depends on the payment you receive you are doing it wrong. Everyone deserves the very best service that you can possibly provide. -- doug smith

Serve With Love

Leaders must serve. We don't all like that. Sometimes, we'd prefer to be served. But, think about it. We serve our customers. We serve our boards. We serve (yes, we do) our team members. We even serve our peers and of course we serve our bosses. That gives us an important choice: we can serve gladly, or we can serve madly. The work is the same; the emotion is different. The difference between serving with resentment and serving with love is the difference between hardship and happiness. Doesn't happiness feel better? -- doug smith

Roots of Their Own

What looks like the root cause of a problem may have roots of its own. Keep digging. The rush to solve may leave things unresolved. -- doug smith

Angry Leaders Fall

It is scary to watch someone lose their temper. Yelling, screaming, slamming, isn't it all unnecessary? Calm it down. Breathe. Relax. If you burn too hot you burn out fast. - - doug smith

Enjoy The Outcomes

Every problem leads to an outcome. Some you want and some you definitely do not want. You're going to prefer the outcomes of the problems you solve. Don't you think so? -- doug smith

Who Defines Your Goals?

Maybe your goals are assigned to you from someone else. If you have a job, that's probably true about many of your goals. But in the end, isn't it really up to you? What you do, when you do it, how you do it, no matter how formalized the process you are still involved and deciding. You define your goals and you define when those goals are done. Finish what you started, or kiss that goal goodbye. -- doug smith

Instant Coach

Ask someone about their goals. You'll be doing them a favor. -- doug smith

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