Find Your Project's Business Case And Compelling Story

Does your most important project include a financial business case AND a compelling story?

I've noticed that project leaders tend to forget one or the other. You need both. Why? Because half of the world is laser-sharp focused on the financials while the other half cares about the financials but needs a compelling story.

A compelling story is the cool reason why you are doing a project. It's the people side. It's the part that when the project is finished makes you and your constituents feel warm and fuzzy.

Maybe you're not a warm-and-fuzzy kind of person. I'm not. But, I've learned that the chances of sustaining support and achieving the project goals improves dramatically when the project includes both a business case and a compelling story.

The business case shows the financial impact of your project on the organization. It shows how will your project improve your results in any of these areas:

Revenue
Expenses
Customer Happiness
Team Member Happiness
Compliance
Social Responsibility

The business case is there - as the project leader you must articulate it. As long as your project is supporting and improving one of those six big financial impact areas you should have all the support that you need. The minute it doesn't, though the support can drain away.

The compelling story creates the excitement, the verve, the coolness that you need to get past the finish line. Oh yes, and it makes you a hero. Wouldn't that be nice?

Every project requiring cooperation needs a business case and a compelling, emotional story.

What's your story?

-- Doug Smith

Comments

Human Problems

Any problem created by a human can be solved by a human. I wrote that long before AI started solving problems for us. Many days it feels like we will soon not even need to solve our own problems at all because AI will do it for us. Honestly, we know better than that, right? For as long as it's still true, humans can still solve human problems. Let's do that. -- doug smith

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The best we can do is not yet the best we can do. Improvement is part of everyone's job and leaders must make that abundantly clear. -- doug smith

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In a world where anything can be duplicated, create what cannot be duplicated. -- doug smith

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Strategic Secrets?

If you have to keep it a secret it's not as much in your control as you think it is. Every secret eventually becomes revealed. -- doug smith

Positive Value

If it does not support you, allow it to strengthen you. -- doug smith

No Victims

There will be offers, heading your way in obvious as well as subtle channels. Strong looking barriers. Refusals to see you. Efforts to take advantage of you. That's not meant for you, no matter how strong someone else's intentions imply that it is. Decline any opportunity to be a victim. It does not suit you. -- doug smith

Problem Players

Every problem has at least two players and both must embrace change. If you want to fix a problem, something must change. If you want to achieve a goal, something must change. Every player in every situation must deal with that, whether or not they know it. -- doug smith

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