Find Your Project's Business Case And Compelling Story

Does your most important project include a financial business case AND a compelling story?

I've noticed that project leaders tend to forget one or the other. You need both. Why? Because half of the world is laser-sharp focused on the financials while the other half cares about the financials but needs a compelling story.

A compelling story is the cool reason why you are doing a project. It's the people side. It's the part that when the project is finished makes you and your constituents feel warm and fuzzy.

Maybe you're not a warm-and-fuzzy kind of person. I'm not. But, I've learned that the chances of sustaining support and achieving the project goals improves dramatically when the project includes both a business case and a compelling story.

The business case shows the financial impact of your project on the organization. It shows how will your project improve your results in any of these areas:

Revenue
Expenses
Customer Happiness
Team Member Happiness
Compliance
Social Responsibility

The business case is there - as the project leader you must articulate it. As long as your project is supporting and improving one of those six big financial impact areas you should have all the support that you need. The minute it doesn't, though the support can drain away.

The compelling story creates the excitement, the verve, the coolness that you need to get past the finish line. Oh yes, and it makes you a hero. Wouldn't that be nice?

Every project requiring cooperation needs a business case and a compelling, emotional story.

What's your story?

-- Doug Smith

Comments

Fun In Learning

Problems are not usually fun. It may sound funny to say that they could be. But, what if they could be fun? I don't know how to solve every problem but there is fun in the learning. Don't ask me why, just give it a try... -- doug smith

Connection

Where does communication start? Before any meaningful message can be shared, before any agreement can be reached, communication starts with connection. Finding a way to share something in common with someone else. Turning toward someone and taking the chance of seeing, hearing, feeling who they are in this moment of time. Communication starts with connection. Connect, and the possibilities are limitless. -- doug smith

About That Goal

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Constructive Feedback

Wouldn't it be nice if the only feedback we got was all positive? Our self-esteem would be so happy. Our confidence would be flying high. Work would be wonderful! The problem is, the mistakes we make, the opportunities we miss, the offenses we offer would go unchecked leading to - gulp - worse performance. Yes, we love the positive feedback. I can run a week on one "good job!" We also really need the constructive comments. Ready or not, we can always improve. Asking only for positive feedback sounds comforting but it's wrong. We need to ask for feedback and handle it, positive or not. If we do not receive any constructive feedback, as high performance leaders we owe it to ourselves and our teams to ask for it. It's also true when it comes to delivering feedback. Our constructive feedback for others may make them uncomfortable. Our observations of behavior may run counter to their self-evaluation. As leaders, we owe it to people to help them improve, to lead them t

Jumping to Solutions

What is it like to jump to solutions? It's deciding before evaluating. It's picking the first thing that sounds right. It's doing anything to cut the tension of dealing with a problem. It may not be your best choice. It's easier to make a problem worse than it is to solve it so evaluate your solution carefully. Will it make things better? Will it prevent harm? Will it please the people effected? Jump to solutions? Not so fast. Breathe. Evaluate. Select. -- doug smith

Work On Noble Goals

Why do people pursue goals that cause pain? When one person's ambition causes another person's anguish that is not a noble goal. It is not sheepishness or lack of courage that cautions us to take care of other people and their needs -- it is basic human decency. High performance leaders do not need to create harm. We make important decisions. We can balance our goals with the consequences and chose those that create only value. That does not rule out competition. Sometimes we DO need to compete. When we need to compete (hey, I like a good contest as much as anyone) we do it fairly, within the rules, with no intention of harming anyone. I can block your shot without breaking your arm. You can tackle me without causing a concussion. It is possible to assertively work for a win without creates debilitating loss. Seek good goals. Work on noble goals. A goal is no good if it results in harm. -- doug smith

Fill Your Goal With Love

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Evaluate Carefully

It's easier to make a problem worse than it is to solve it, so evaluate your solution carefully. -- doug smith

Work Out The Details

Leadership is a combination of big-picture thinking and attention to detail. One without the other will leave you lacking. Big picture thinking is the inspiration, the invitation, the appeal to all of your senses for some noble cause. Attention to detail gets it all done. Everything will work out when you work out the details. Work out the details. -- doug smith

Find the Possibility

That problem might be one possibility away from being solved -- but it might take many possibilities to find that one. -- doug smith

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