Find Your Project's Business Case And Compelling Story

Does your most important project include a financial business case AND a compelling story?

I've noticed that project leaders tend to forget one or the other. You need both. Why? Because half of the world is laser-sharp focused on the financials while the other half cares about the financials but needs a compelling story.

A compelling story is the cool reason why you are doing a project. It's the people side. It's the part that when the project is finished makes you and your constituents feel warm and fuzzy.

Maybe you're not a warm-and-fuzzy kind of person. I'm not. But, I've learned that the chances of sustaining support and achieving the project goals improves dramatically when the project includes both a business case and a compelling story.

The business case shows the financial impact of your project on the organization. It shows how will your project improve your results in any of these areas:

Revenue
Expenses
Customer Happiness
Team Member Happiness
Compliance
Social Responsibility

The business case is there - as the project leader you must articulate it. As long as your project is supporting and improving one of those six big financial impact areas you should have all the support that you need. The minute it doesn't, though the support can drain away.

The compelling story creates the excitement, the verve, the coolness that you need to get past the finish line. Oh yes, and it makes you a hero. Wouldn't that be nice?

Every project requiring cooperation needs a business case and a compelling, emotional story.

What's your story?

-- Doug Smith

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Be Amazing

Circumstances influence how we act. While we all do have limitations, we can all also exceed and overcome many of those limitations. To be honest, we can all be amazing when we need to be. Whatever is going on, that capacity, that ability awaits. Push that button. Ignite that fire. Step on the gas. We can be amazing when we don't have any other choice. Remove the other choices because they are not for you. Instead: be amazing! -- doug smith

Word Power

If you've ever had a boss say something mean to you, it's likely that you still remember it vividly. You probably won't ever forget it. Leaders do need to provide feedback and much of that feedback may be constructive -- coaching involves helping others improve their skills in order to achieve their goals -- but that constructive feedback can, and should, be delivered in a positive, dignified way. Not mean. Not nasty. Not insulting. Words meant to hurt are better left unsaid. -- doug smith

Courage to Speak

There have been times when I wanted to say something because I thought that it was important and yet didn't say it. I learned that avoiding a difficult conversation usually leads to even more difficulties. Keeping a problem to yourself is not a great strategy. The words won't be perfect. We might sweat when we say them. Disagreement could rise. That's fine. If it is important to you, say it. Sometimes it's less about what you say and more about your willingness to say it. If it takes courage to speak, you should probably speak. -- doug smith

Test True

How often is your truth tested? How often do people check to make sure that everything you've communicated to them is true? When it comes to your team, the answer is every day. High performance leaders can not stand to slip and deceive anyone on the team because it is sure to be caught. Maybe today, maybe tomorrow, maybe some time down the road, but it will surely be caught and when it is, the team becomes a bit less effective Every day your truth is tested so you might as well make it true. If you're going to be tested, you might as well test true. -- doug smith

Those Annoying Opportunities

Sometimes people can get on your nerves. Interrupting, ignoring, disagreeing, even laughing at the wrong time can feel like an intended insult. Taking that kind of interaction as an insult, though, will not improve the quality of the interaction. I like to think of the people who drive me crazy as the people who spark more learning. It might not be the lesson they want to teach me that I learn, but there is certainly something there worth learning. If we missed all learning that wasn't fun we'd miss a whole lot of learning. Those annoying learning opportunities are sometimes exactly what we need. -- doug smith ]

Trust the Truth

It's hard to escape it: there are lies everywhere. Behind every lie is a liar, someone who knows that they are deceiving people. The lies might be obvious. They might even rationalize the lies into harmless ways around the truth. There is no way around the truth. The only way to the truth is telling the truth. It's tempting to rationalize our own reactions to lies. After all, they lied first so what's the harm in twisting the truth just a little for a good cause. No. You can't stop a liar from lying, but you don't have to play a liar's game. High performance leaders with integrity tell the truth. -- doug smith

Respect and Kindness

Communicating effectively includes talking about the tough stuff. We might even appear confrontational when we oppose with strength and courage. We can disagree and keep talking. As long as we listen and keep an open mind, we can influence best when we are open to being influenced. Part of that is speaking, and listening, with respect and kindness. Creating, and preserving a sense of dignity. When we cana talk about it with respect and kindness we can talk about anything. Seems like a good place to start. -- doug smith

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Action!

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Practice Builds Character

Short and to the point: practice builds character. Experiencing imperfection, enduring failure, trying and trying again -- there is no other way to acquire that massive benefit other than practice. Practice your skills. Practice your discipline. Practice your changes. As we practice it sharpens and strengthens us as long as we respond to the results we generate with openness and willingness to change. Not there yet? Don't give up -- practice. Practice builds character and any success worth achieving relies on character to endure. -- doug smith

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