Find Your Project's Business Case And Compelling Story

Does your most important project include a financial business case AND a compelling story?

I've noticed that project leaders tend to forget one or the other. You need both. Why? Because half of the world is laser-sharp focused on the financials while the other half cares about the financials but needs a compelling story.

A compelling story is the cool reason why you are doing a project. It's the people side. It's the part that when the project is finished makes you and your constituents feel warm and fuzzy.

Maybe you're not a warm-and-fuzzy kind of person. I'm not. But, I've learned that the chances of sustaining support and achieving the project goals improves dramatically when the project includes both a business case and a compelling story.

The business case shows the financial impact of your project on the organization. It shows how will your project improve your results in any of these areas:

Revenue
Expenses
Customer Happiness
Team Member Happiness
Compliance
Social Responsibility

The business case is there - as the project leader you must articulate it. As long as your project is supporting and improving one of those six big financial impact areas you should have all the support that you need. The minute it doesn't, though the support can drain away.

The compelling story creates the excitement, the verve, the coolness that you need to get past the finish line. Oh yes, and it makes you a hero. Wouldn't that be nice?

Every project requiring cooperation needs a business case and a compelling, emotional story.

What's your story?

-- Doug Smith

Comments

Goals are for People Like You

It's hard work. Most people are not willing to put in that work. Waiting for miracles or hoping to luck into achieving your goals might sound great for a video spin as a win but usually does not pay off -- it doesn't work unless YOU do. Goals are not meant for lazy people. Goals are for people willing to work in order to get what they want. People like you, right? -- doug smith

Make It Happen

When you decide you'd like to have something, or achieve something, how do you begin? It's easier to get what you want when you first set a goal. Make it clear, make it appealing, make it possible...and then, make it happen. -- doug smith

Move Past Doubt

So many times I have allowed doubt to get in my way. While it's wise to pay attention to risks and to create plans for overcoming obstacles, doubt is often an unnecessary encumbrance. It holds back without giving. It hinders without helping. When we develop the skills we need to achieve our goals, doubt is just annoying. Doubt doesn't diminish your ability unless you let it. Hear the doubt, then do what is necessary. Figure it out, then move past the doubt. -- doug smith

Accept and Level Up

It's a challenge to constantly strive for improvement. With an ever-raising bar there's no sense of accomplishment because we're waiting for the next improvement. Push, push, push! It may not be a science, but it sure is an art to be able to balance yourself and accept what is while working to level up more. Of course it can improve. Nothing is perfect. We are as leaders all about continuous improvement. Let's just remember to appreciate what we have already earned, what our teams have already accomplished. Imagine better, but appreciate what is. Your happy place is dynamic. -- doug smith

Change and Understanding

Do we have enough time to completely understand everything that we need to change? Of course not. We should understand with clarity what it is that is changing, and especially those things that we cause to change. But some change is completely new. Some change is game-changing. It's a dance on a wet floor. It's a jam session in twelve-tone jazz. It's a dish off the menu. Exciting, breathless, thrilling, risky, and sometimes scary. Changing something you don't understand will produce results you don't expect. Are you ready for the unexpected? -- doug smith

Dancing Shoes

The problem with perfection is that it's not sustainable. As soon as you get there, the landscape shifts. Standards change. Details emerge that switch everything up. We can get upset about that, but it won't change the inevitable. It's better to flex, to move, to dance with the waves Are your dancing shoes ready?

Is That Wise?

I love famous quotations, but sometimes they are just wrong. They might be out of context. They might be out-dated. What once rang truth now sours with disharmony. What might seem wise could be disguised. I've learned to think it thru. What's really being said? What's really being advised? Does that make sense? Is that wise? Wisdom misinterpreted isn't helpful. What do you think? -- doug smith

This Time Is Yours

If it feels like other people are deciding things for you, take comfort in the fact that it has always been the case -- always -- that some people will do their best to decide everything for you. Whether you allow that or not is up to you. Whether you lead ahead or follow (and fall) behind is also up to you. This time is your time -- embrace it completely. -- doug smith "The present time has one advantage over every other -- it is our own" -- Charles Caleb Colton Source

Are You Eager?

Maybe that road is speckled with potholes. Maybe that highway is heavy with tolls. How much do you want to go where you need to go? You can handle any rough road if you're eager enough to reach your destination. -- doug smith

Create a Better Future

Who is the future up to? Someone else? All of us? Today, this moment, I want to think about some problem that I can help solve. Some person that I can comfort. Something outside of myself that will make a difference. How do you feel about that? Solving problems is about creating a better future. That's something each of us can do, and needs to do, to see that better future come. What do you think? -- Doug Smith

doug smith training

Search This Blog