Find Your Project's Business Case And Compelling Story

Does your most important project include a financial business case AND a compelling story?

I've noticed that project leaders tend to forget one or the other. You need both. Why? Because half of the world is laser-sharp focused on the financials while the other half cares about the financials but needs a compelling story.

A compelling story is the cool reason why you are doing a project. It's the people side. It's the part that when the project is finished makes you and your constituents feel warm and fuzzy.

Maybe you're not a warm-and-fuzzy kind of person. I'm not. But, I've learned that the chances of sustaining support and achieving the project goals improves dramatically when the project includes both a business case and a compelling story.

The business case shows the financial impact of your project on the organization. It shows how will your project improve your results in any of these areas:

Revenue
Expenses
Customer Happiness
Team Member Happiness
Compliance
Social Responsibility

The business case is there - as the project leader you must articulate it. As long as your project is supporting and improving one of those six big financial impact areas you should have all the support that you need. The minute it doesn't, though the support can drain away.

The compelling story creates the excitement, the verve, the coolness that you need to get past the finish line. Oh yes, and it makes you a hero. Wouldn't that be nice?

Every project requiring cooperation needs a business case and a compelling, emotional story.

What's your story?

-- Doug Smith

Comments

Facts and Feelings

How do you feel about data? About half of us really don't feel anything about data, because it's the data that matters. Let's focus on the facts. The half of us really does care about how we feel about data -- or anything else. How cold it is to leave our feelings out of the equation! As winning leaders we need to focus both on facts and on feelings. We need the flexibility and the focus. We need to include anyone and everyone who will be impacted by the results of our decisions. What do you think about that? How do you feel about that? Ask both questions, and then...listen. -- doug smith

With Love

Emotions can get in the way of solving problems. Stirring up anger, or fear is hardly ever helpful. But what if even in the toughest of situations we solved problems with love. There can't be too much love, can there? And the supply is always renewable and inexhaustible if we stay with it. Problems solved with love stay solved longer. We also feel much better about the whole thing. What do you think? -- doug smth

Done

Trying to fix a problem from the past could cause a problem right now. When it's done, let it stay done. -- doug smith

Reason to Talk

That misunderstanding, that festering conflict, that difficult behavior...what are we to do? Talk it over. Bring it up. Conflict is reason to talk. Conversations cost less than making assumptions. Talk about it.

Never mind the Distractions

I'll keep this short. Distractions are expensive. No need to list them here because you already know, don't you? Some things and some people will try to distract you from your goals but it's up to you if you let them. Design your plan. Act relentlessly on that plan. Keep going until you hit that beautiful four letter word: done. -- doug smith

The Best Goals

Goals are not created equally. Some we plow thru because they are necessary or even assigned. But some that we choose challenge us so strongly that we grow no matter what the outcome turns out to be. Some build new skills that we will use forever after. The best goals bring you growth and joy even when you don't achieve them. Select your goals carefully. Feel the joy. -- doug smith

Procrastination

Procrastination increases stress. Do the thing and be done with it. -- doug smith

Easy on that Multitasking

It's tempting when there is so much to do to heap it up on your top performers. Give them that extra project. Delegate more. While delegation is a key part of high performance leadership, be careful about giving too many things to be done all at once. You know already that multitasking is risky. When you're driving a car you are multitasking -- your hands are doing one thing, your feet are doing another thing, and your eyes are busy on another thing, and it's all perfectly fine, until you add one thing too many. Looking at your phone or changing the controls on your audio, or glancing over your shoulder at the kids in the backseat -- all it takes is one thing too many to be much more than one thing too many. Disaster awaits. Most multitasking causes more problems than it solves. Single task when possible and simply find another way. It may take longer, but it probably won't in the long run. -- doug smith

The Real Secret

A few years ago there was a lot of attention on a personal development technique known as "the secret." I'm not here to debunk the secret or throw shade in its direction, because if you've heard about it you've probably already made up your mind. Like many of other methods, if it works for you, enjoy -- and if it doesn't, choose. This is not nearly so lofty a concept I'm about to share, and it's nothing that I've made up. It's been known forever. But just because it's known doesn't mean that it's easy. Just because it's simple doesn't guarantee success. Like anything worth working for, we've got to work for it. The magic ingredient to achieving your goals is discipline. That's it. Whatever your course of action, you've got to put in the work. Whatever great habits will propel you forward, you've got to sustain the discipline to keep doing them. Is that the real secret? You decide. -- doug smith

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